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Dr Jamie Woodcock

15 Posts London Website


Woodcock, J. and Johnson, M. R. (2018) ‘Gamification: What it is, and how to fight it’, The Sociological Review, 66(3): 542-558.


‘A concept is a brick. It can be used to build a courthouse of reason. Or it can be thrown through the window.’

Massumi in Deleuze and

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Towards a Fairer Platform Economy

Graham, M. and Woodcock, J. (2018) 'Towards a Fairer Platform Economy: Introducing the Fairwork Foundation', Alternate Routes, 29: 242-253.

The Problem with Platform Work

Increasingly greater numbers of people are now using apps, platforms, and websites to find and perform jobs.3 There are at least seven million platform workers

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Digital Labour in the University

Woodcock, J. (2018) ‘Digital labour in the university: understanding the transformations of academic work in the UK’, tripleC, 16(1).


Universities have been the site of a variety of shifts and transformations in the previous few decades. Both the composition of students and academics are changing (to a lesser

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Its Like the Gold Rush

Johnson, M. R. and Woodcock, J. (2017) ‘It’s like the Gold Rush: The Lives and Careers of Professional Video Game Streamers on’, Information, Communication and Society, 22(3): 336-351.


This paper explores the lives and careers of video game live broadcasters, especially those who gain their

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Doing Good Online

Cox, J., Oh, E. Y., Simmons, B., Graham, G., Greenhill, A., Lintott, C., Masters, K., Woodcock, J. (2018) 'Doing good online: The changing relationships between motivations, activity and retention among online volunteers', Nonprofit and Voluntary Sector Quarterly.


Advances in Internet technology are making it possible to volunteer online through

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